Why the World Book Fair mattersYour book in a world of readers.
The fair brings readers, authors and publishers together. A well-planned presence lets you show the book, talk about its story and make useful connections.
20 lakh+visitors expected across the 2026 fair
1,000+publishers at the 2026 edition
35+countries represented at the 2026 edition
Why it helps an author: Readers can discover the book in person, meet you at a launch or signing, and revisit your sales link afterwards. Event photos and interviews also give you content to share after the fair. Reach and sales will vary by book and campaign.
2026 benchmark, not a 2027 forecast. The visitor number was a pre-event government estimate; publishers and countries were reported after the fair. Sources: Press Information Bureau · National Book Trust.